Company Profile



Tanzania Sports Company Profile

Tanzaniasports UK Ltd is a new consultancy company based in London. It provides services to UK and international companies interested in undertaking business initiatives in the sports sector in Tanzania, with a particular focus on football. The aim of the company is to support the Tanzania Government in developing sports and raising the profile of the country in the international sports arena through partnerships with the private sector.

We work with sports management companies in the UK, providing a range of services including:

  • Research
  • Arranging fact finding visits and presentations to stakeholders
  • Facilitating negotiations with representatives of the Tanzania Government
  • Developing sponsorship contacts
  • Assisting in project implementation
  • Establishing and maintaining linkages between UK and Tanzania
  • Logistical support

The company also aims to provide similar services to Tanzania companies wishing to develop links in the UK.

The Company Managing Director, Mr Israel G. Saria, has excellent working relations with the Tanzania Government and with sports organisations and institutions in Tanzania. These include the Ministry of Sports, Culture and Youth Development, the National Sports Council (NSC), the Tanzania Olympic Committee (TOC), the Tanzania Football Federation (TFF), the Tanzania Volleyball Association (TAVA) and the Tanzania Basketball Association (TABA).

Linkages are promoted between Tanzania and London particularly around the UK Premiership League which is a key focus of interest for Tanzanians and followed closely through satellite TV and through the BBC Swahili radio service. There is currently a keen interest among sports institutions and individuals to create opportunities for visits of UK Premiership football teams to Tanzania as well as visits of Tanzania clubs to the UK. These initiatives would greatly support the Government, under the leadership of the President, The Hon. Jakaya M Kikwete, to develop sport and in particular attract more private sector sponsorship thereby strengthening the funding base for ongoing sports development in the country.

Registered Company No.6437077. England and Wales

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